Brand Stripe

Extending onto the Building
The Brand Stripe can be extended beyond the box sign – on the building itself – as long as the building facade is a light color – beige, gray or white, for example. The stripe should NOT be placed over red or brown brick or any dark facade.

When extending the stripe, placement should be determined by aligning the building stripe with the stripe on the box sign.

Other Applications
Some building configurations may restrict the feasibility of aligning the building stripe with the box sign.

In these cases, extend the stripe across the top of the building front. It’s also acceptable, though not necessary, to run the stripe around the building sides.

Do not place the Con-way Freight logo inside the brand stripe.