Lightbox Signage

Con-way Freight lightbox signage incorporates two primary elements: the Con‑way Freight logo and the Con‑way Brand Stripe.

From a practical standpoint, the Con-way name (logo) needs to be readable from as far away as possible. Consequently, the logo should always be the more dominant element.

The Brand Stripe should be positioned against the bottom of the sign, extending to its right and left sides.The height of the stripe should equal 1.3 times the height of the lower-case letters in the Con‑way logo.