Building Signage
Con-way building signage incorporates two primary elements: the Con-way logo and the Brand Stripe.
From a practical standpoint, the Con-way name (logo) needs to be readable from as far away as possible. Consequently, the logo should always be the more dominant element.
If a street number appears on a sign, the numbers should be smaller than the business unit designator.
It is preferred that the Brand Stripe extend the width of the wall on which the logo is placed. However, in some applications it will not be aesthetically feasible. The Brand Stripe should never be shorter than the width of the Con-way logo.
In some applications – particularly on darker facades – it is acceptable to omit the Brand Stripe altogether.