Promotional Applications
The Con-way Freight, Con-way Truckload and Road Services Inc. Value Stars identity system offers a great deal of flexibility. Rearranging the logotype allows for maximum graphic impact in virtually any application.
A. Posters
The Con-way Values are individually represented on four posters, with the Mission Statement displayed on the fifth poster. When the four stars are displayed in proper relation to one another, and in their correct colors, individual stars can be used as graphic background elements, as shown here.
B. Banners
Moving the icon text to the right of the Value Stars allows the icon group to fit comfortably within the horizontal banner.