Custom Taglines

To ensure that our logo is set up correctly with a custom tagline, the following guidelines must be followed:

  • Tagline must be always be proportionate to logo (2.5"-wide logo = 14 pt tagline). Logo and tagline will remain at the relative proportion when enlarged or reduced in size.
  • Tagline font is The Sans (Regular).
  • Tagline distance from logo is equal to height of “n” in Con‑way.
  • Tagline color is always the same as the logo.
  • Tagline must be positioned below logo and centered.
  • Tagline must utilize initial caps.

a Tagline must be proportionate to logo (2.5"-wide logo = 14 pt tagline).

a Tagline color is incorrect. (Correct color is the same as the logo.)

a Tagline font must be The Sans (Regular).

a Tagline must be positioned below logo and centered.

a Tagline distance from logo is equal to height of the “n” in Con‑way. See clear space / minimum size

a Tagline must utilize initial caps.