Custom Taglines
To ensure that our logo is set up correctly with a custom tagline, the following guidelines must be followed:
- Tagline must be always be proportionate to logo (2.5"-wide logo = 14 pt tagline). Logo and tagline will remain at the relative proportion when enlarged or reduced in size.
- Tagline font is The Sans (Regular).
- Tagline distance from logo is equal to height of “n” in Con‑way.
- Tagline color is always the same as the logo.
- Tagline must be positioned below logo and centered.
- Tagline must utilize initial caps.


Tagline must be proportionate to logo (2.5"-wide logo = 14 pt tagline).
Tagline color is incorrect. (Correct color is the same as the logo.)
Tagline font must be The Sans (Regular).
Tagline must be positioned below logo and centered.
Tagline distance from logo is equal to height of the “n” in Con‑way. See clear space / minimum size
Tagline must utilize initial caps.
