Frequently Asked Questions

A. The guidelines help ensure that the Con‑way brand is identified clearly and consistently in the marketplace. Also, through the consistent use of our signatures and identifiers,we protect our legal rights to them.

For you as an individual, however, the guidelineswill help you take advantage of the equity your company has built with customers and prospects.Correct and consistent usage puts the strength of the company behind every piece of communication you send to a customer,whether it’s a personal note or product brochure. << Close

A. The standards that apply to signature usage were created to maximize our communications effectiveness. These rules are mandatory and should be strictly adhered to with very few exceptions. If you feel you must use any of the signatures in away not specified in this manual, the Con‑way Marketing Departmentmust first be contacted for approval. << Close

A. The application of a signature should be performed by someone who has been authorized to do so and has been provided with reproduction artwork in digital form. This artwork has been prepared to the exact specifications in this manual and should be applied without any alteration or modification. << Close

A. No. Use of "secondary identifiers" and distortion of the logo are not authorized, because they create confusion on the part of our customers and dilute the strength of the signature. Such usage may also jeopardize our legal usage rights. Signature configurations and spatial relationships must be consistent, and the signature must be distinct from surrounding text and graphics. << Close

A. It is not only necessary, it is also to your benefit to discuss your communications ideas with the Con‑way Marketing Department. It ensures we avoid duplication of effort, exercise budget and quality control, meet legal requirements, and maintain the consistency that makes all of our communications more effective. << Close

A. Periodically, there will be modifications to our identity system. When these changes occur, we will send you updated information as quickly as possible. Upon receipt, you should replace the outdated manual and implement any newguidelines as quickly as possible. << Close

A. Any questions that are not answered by the materials in this manual should be addressed to: