Frequently Asked Questions

A. The guidelines help ensure that the Con‑way brand is identified clearly and consistently in the marketplace. Also, through the consistent use of our logos and identifiers, we protect our legal rights to them.

For you as an individual, however, the guidelines will help you take advantage of the equity your company has built with customers and prospects. Correct and consistent usage puts the strength of the company behind every piece of communication you send to a customer, whether it's a personal note or product brochure. << Close

A. The standards that apply to logo usage were created to maximize our communications effectiveness. These rules are mandatory and should be strictly adhered to with very few exceptions. If you feel you must use any of the logos in a way not specified on this web site, the Con‑way Marketing Department must first be contacted for approval. << Close

A. The application of a logo should be performed by someone who has been authorized and trained to do so and has been provided with reproduction artwork in digital form. Artwork has been prepared to exact specifications and should be applied without any alteration or modification. << Close

A. Use of “secondary identifiers” and distortion of the logo are not acceptable, because they create confusion on the part of our customers and dilute the strength of the logo. Such usage may also jeopardize our legal usage rights. logo configurations and spatial relationships must be consistent, and the logo must be distinct from surrounding text and graphics. << Close

A. It is not only necessary, it is also to your benefit to discuss your communications ideas with the Con‑way Marketing Department. It ensures we avoid duplication of effort, exercise budget and quality control, meet legal requirements, and maintain the consistency that makes all of our communications more effective. << Close

A. Any questions that are not answered by the information on the website should be addressed to: