Secondary Color Palette
Our secondary color palette complements the primary palette. It consists of two layers of colors. These colors are only used as accents. They add energy, depth and variety to our primary palette.
The first layer contains dark blue, orange and two yellows. The dark blue can be used to add a greater sense of seriousness to a printed piece. Orange and the yellows are colors that communicate energy. By using these three colors, you can add emphasis to thoughts and ideas contained in your communication.
The second layer includes four grays. As shown below, each can be paired with one of the accent colors on the first layer. Since the grays are quieter, each nicely complements the first-layer color with which it is paired.
PMS (Pantone®)
First Column
The proprietary color matching system used in printing (other than four-color process printing) to create inks, and in other applications to maintain color integrity, the numbers refer to the Pantone color system.
CMYK (Cyan, Magenta, Yellow, Black)
Second Column
Also referred to as “process,” the method by which images are printed using cyan, magenta, yellow and black. The specific numeric values refer to the percentages used for each color.
RGB (Red, Green, Blue)
Third Column
The method by which monitors display color, the numeric values listed refer to amount or intensity of red, green and blue in each of the colors.
HEX (Hexidecimal)
Fourth Column
The colors used in web page dsiplay; often referred to as "web safe" the numeric values refer to the amount or intensity of red, green and blue in each of the colors.
Pantone® is a registered trademark of Pantone, Inc. The colors shown here are not intended to match the Pantone® color standard. See current edition of the Pantone® Formula Guide for accurate color standards.