Primary Color Palette
Our primary color palette is comprised of a variety of blues. Blue implies stability, reliability, and confidence — characteristics that are important to our customers who trust us with their shipments. Customers want to know that they can depend on us to deliver their freight safely and on time. Our colors help reinforce their confidence in us.
The most prominent color in our palette is Con-way Blue. It should be used whenever possible. Con-way Blue represents the service reliability that gives our customers a competitive advantage.
PMS (Pantone®)
First Column
The proprietary color matching system used in printing (other than four-color process printing) to create inks, and in other applications to maintain color integrity, the numbers refer to the Pantone color system.
CMYK (Cyan, Magenta, Yellow, Black)
Second Column
Also referred to as “process,” the method by which images are printed using cyan, magenta, yellow and black. The specific numeric values refer to the percentages used for each color.
RGB (Red, Green, Blue)
Third Column
The method by which monitors display color, the numeric values listed refer to amount or intensity of red, green and blue in each of the colors.
HEX (Hexidecimal)
Fourth Column
The colors used in web page display; often referred to as "web safe" the numeric values refer to the amount or intensity of red, green and blue in each of the colors.
Pantone® is a registered trademark of Pantone, Inc. The colors shown here are not intended to match the Pantone® color standard. See current edition of the Pantone® Formula Guide for accurate color standards.