Color and Stripes

As a global company, Con‑way supports our employees with various marketing communication methods. We use compelling text and visuals to engage the reader, create interest, and ultimately support Con‑way’s sales process. Consistency in our communications helps strengthen the Con‑way brand, presenting a unified message, and ensuring messages are recognized in the media and by customers. This segment of the Brand Standards offers information on how graphic consistency is applied in a number of ways: imagery and layout, typography, logo Grouping and Brand Stripe positioning. Please review this section when creating or referencing any marketing communications materials.