Brand Violations
To ensure that our logo is always recognizable, it has to be used consistently and with discipline and precision. The power of a brand logo is easily lessened by misuse. We can steer clear of this problem by avoiding instances of poor or incorrect use. The following are some examples of unacceptable uses of our Con‑way logos.
Do not outline the logo.
Do not change the orientation of the logo.
Do not use the Con‑way logo in text copy.
Do not crop the logo in any way.
Do not change the color of the name in the lock-up.
Do not change the placement of an identifier within a logo.
Do not place the logo on a dark background.
Do not distort the logo or change its color.
Do not add new elements to the logo.
Do not change the logo font, and do not create a new logo for any Con‑way service without the approval of the Con‑way Marketing Department.