Other Logos
Logos are used for programs or initiatives that are either internal only or are temporal in nature. They may or may not leverage design elements from the Con‑way logo. While they are officially endorsed by the company, they are not typically trademarked due to their short-term or internal nature. When properly designed, an icon is a great solution for an initiative that does not warrant the full endorsement of the Con‑way logo.
Because the Safety logo depicts a Con‑way Value, the Safety Value Star accompanies the logo as shown.
The length and position of the line rule is the same for every logo. The text height of the service name should always be the same, except when the service name is too long to fit under the line. In those cases, the text should be sized to fit the width of the line rule (see Protective Services).
Only use the approved logos and icons. If you feel as though you need a logo or icon created, please avoid the temptation to do it yourself and call the marketing department at 734-757-1647 for assistance..
