The Con‑way Trident

The Con‑way Inc. master brand represents the entire Con‑way organization.The Con‑way Trident communicates the distinct companies within the broader operation: Con‑way Freight, Menlo Worldwide Logistics and Con‑way Truckload. While the corporate logo of just “Con‑way” is truly shorthand for all parts of the enterprise, the Con‑way Trident is used in situations when we are specifically trying to:

• Convey the breadth of the operating companies
• The synergy of the companies
• The transfer of brand equity between the operating units and the corporation

The Con‑way Trident is used as a critical logo element in all Con‑way advertising and literature, including PowerPoint.