The Con‑way Brand

For Con‑way customers, one of the most visible aspects of our company is the Con‑way brand. It’s on the uniforms of more than 15,000 drivers and personnel. It’s on the sides of more than 45,000 tractors and trailers, and more than 2,000 infrastructure signs. It’s on business forms, marketing materials, and on our website. This logo and its associated colors and typefaces are symbols of who Con‑way is, and the freight transportation and global supply chain services we offer. It’s essential then, that we properly apply the Con‑way logo in all applications.

This brand standards website outlines the various elements of the Con‑way brand and how to properly apply them. By rigorously following these guidelines, you’ll help to ensure that the Con‑way brand’s voice and message are uniformly delivered–across all forms of communication–and thereby continuing to strengthen the Con‑way brand. Thank you for taking care with our brand. It’s the foundation for our continued success.